In short, if it's for sale, someone is probably unboxing it on YouTube.

You can even watch people unbox live reptiles. Its origins lie in the gadget and fashion world, where vloggers unbox everything from Xboxes to video games, phones, clothing, trainers, coffee machines or Uggs, so consumers can get a preview of what they're buying. By captivating small children and toddlers to the tune of billions of views, that translates into serious cash for Disne圜ollectorBR.īut the unboxing audience isn't made up entirely of small children getting a midsummer hit of Christmas-morning excitement.

If their video is engaging enough to keep the viewer's attention long enough for them to watch the ads that pop up, they get paid a nominal fee. How could someone make millions just by unwrapping figurines from Kinder eggs? If they get enough views, any YouTube user can make money from ads displayed during their videos. Some quiet guitar music kicks in as she pulls out the contents and describes them in a sing-song voice, with an occasional comment such as, 'This is awesome!' or 'No candy in this one.' It's weirdly hypnotic, delivering the fun of endless egg surprises for its young audience. Unboxing is essentially filming yourself opening boxes of toys or gadgets, uploading it to YouTube and, for users such as Disne圜ollectorBR, realising you're rich.Īll we see of the anonymous presenter is her disembodied and nicely manicured fingers unwrapping the contents. The internet phenomenon of 'unboxing' could be the ultimate I-could-have-done-that million-dollar venture.

The video opens with a shot of 'six egg surprises I just found at Target', on a blue surface against a bright green background. The mystery woman's most popular video, with more than 90m views, is ' Angry Birds Toy Surprise Jake and the Never Land Pirates Disney Pixar Cars 2 Easter Egg Spongebob'. It is estimated to have made millions after racking up more than 2.4 billion views with videos of toys being 'unboxed'. W hat do you need to be a YouTube sensation? An international pop career? A witty Game of Thrones spoof? Footage of a wet cat? How about a short video of someone unwrapping plastic toys? The channel run by Disne圜ollectorBR was the third most-viewed on YouTube last week, beaten only by Shakira and cult Swedish game commenter PewDiePie.

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